Why All the Screaming?
I created JUST SCREAM on a whim. Then, nearly a month after it publicly launched, it went viral. How did this happen? It started when a former colleague messaged me to say that the project had been covered by Boing Boing. Then it took off on Reddit. An Italian newsletter picked it up. Russian, Greek, German, and French websites. TikTok, Snapchat, and Instagram. I got interview requests from reporters around the world....